RESTART, part of the Brooke Taylor Educational Consultancy, asked us for a logo and re-brand as they drive towards a more professional image.
We started by looking at the branding of Brooke Taylor, and then asked questions about the needs of the young people served by RESTART. We were looking for a shape or a symbol that would reflect these needs. They are troubled, often without schooling, lacking in social skills. Without some change in mindset, at mainstream school they feel boxed in. So no squares. On the other hand they need some boundaries. They can't be left bouncing around. So no circles.
Maybe a star would reflect the incredible achievements these young people had in turning their lives around and achieving their goal of going to college, getting back into mainstream school, or getting a job. A random squiggle, however, might signify lack of direction and purpose.
We plumped for a triangle. A strong, reliable symbol that reflects the partnership of the young person, their parents and the RESTART staff. To add some dynamism, we made 3 triangles. We rounded the corners for a more friendly feeling.
Blue is often considered a safe colour for business, and Brooke Taylor Educational Consultancy already used a blue. We complemented that with a purple and green in the logo, and added an orange highlight for a website and print.
Alongside the logo we created business cards, and a case study pdf.
If you are interested in a re-brand, or are starting a new company or charity in the field of SEN (Special educational needs and disabilities) get in touch.
Sometimes people ask me about the name of the company - Sebacic. We were looking for an unusual word that would have no specific meaning to people. Think "Starbucks" or "Sony" . We were playing around with words like "catalyst" and "growth" and we started seeing the potential for a chemical compound, playing with the idea of alchemy too.
Sebacic acid is used in the production of candles, and this resonated with us too. In fact, our first logo was of a candle flame.
But it felt too obvious and random at the same time. So we went back to look at the chemical formula for sebacic acid, and this looked like a strong possibility. The potential for an unusual logo that could show growth and change.
But what colour? Orange is supposed to the the colour of creativity, so that was an obvious choice for a branding and web content development company. But which specific orange? We started out just playing with different oranges. And then we saw a tweet about the BBC’s Accessibility Awareness Day event. The colour they used for the branding was #BBCAAD, a lovely touch. (If you don't know about Hex colours, it's a way to define a colour for use on computers using 6 digits from 0 to F. Hex is hexadecimal, which is like binary but with 16 options per digit. Does that make sense?)
So, the word Sebacic, but as a hex code. It can't work, because the letters for hexadecimal only go from a to f. But what if we think about the S as the #? #EBACIC. Almost, but there's no I in hexadecimal. OK, let's swap it out for a number 1. #EBAC1C. And through fabulous good fortune, it's orange!
Putting the chemical formula and the colour together gave us our logo.
Once you have one brand colour, it's quite easy to find others which complement it, using a tool such as Paletton. You'll see these colours all over this website, especially in the illustrations.
If you like us to help you with your branding, get in touch.
Grahams Consultants started out as a one person business to write Regulation 44 reports for children's homes. As they grew, we realised that they needed a more consistent approach to their brand and print materials.
Starting with their original colour we looked for a symbol and font that would reflect their beliefs and values.
We chose the font "Limelight" which has a feeling of the Art Nouveau architecture of Morecambe, where Grahams Consultants are based. It's a strong, distinctive font which has great impact. We paired this with "Lato" a clear and easy to read font for all other text. The tree logo brings a more simple touch to their original logo, but symbolises resolve, vitality, and well-being.
Grahams Consultants For total confidence in providing effective support to build outstanding outcomes for Children and Young People
Along with the logo design, we also created business cards and print adverts. Grahams Consultants works predominantly with children's homes, and they wanted their brand to reflect the young people looked after. By using stock images of young people from www.pixabay.com they can bring this feeling to their website without legal or privacy concerns.
What do you like about your current brand identity?
What if you change your brand identity? What do you want to happen?
What’s the story? The elevator pitch? Explain who you are in one minute.
What brands do you admire?
What 3 adjectives describe your brand? If you brand is an animal, what animal is it? If your brand is a car, what car is it? If your brand is a city, which city is it?
Where do you see your brand in 10 years?
Who is your ideal client?
Who are the other stakeholders? Who do you need to impress?
Who is the competition? (Where else can people go to get your service?)
What are your customers’ pain points? (what’s the problem they are trying to solve?)
In what ways are you better than the competition? (and what makes you worse?)
Who makes the brand decisions? Who signs off on the brand?